I came to this understanding from practice, through the path from operational management of complex technological projects to strategic market analysis. And today I am convinced that a product that precedes the rules is not just a working model for survival in war conditions.
Artem Lyashanov
The old model of regulation
The world has changed faster than laws can change. While half of the market is frozen in anticipation of final clarifications on PSD2 or MiCA, leaders are already designing UX scenarios that the user will get used to. In six months, those who waited will have to not just implement technology, but break customer habits already formed by competitors.
And it’s not about circumventing the rules. It’s about creating value at the pace at which the market actually lives. In a world where 80% of payments are processed in two seconds, the law simply cannot afford to take years to be adopted.
Mechanisms of business influence on the legislative field
Business has long been not just adapting to the rules, it participates in their writing. I see four working mechanisms:
- The shortest path from a bold experiment to a state standard in a safe environment;
- Direct dialogue through joint working groups;
- The language of economic arguments, when the technology demonstrates a real reduction in budget losses or acceleration of capital turnover;
- Creating a reality when the product already works with millions of transactions, the technical standards of this product are likely to form the basis of future regulations.
Our main advantage is the speed of reaction. We lay the foundation for regulations within the country and gain skills that cannot be acquired in conditions where the norms are already ready and stable.
Artem Lyashanov
Three critical skills
Three critical skills emerge from this experience:
- The ability to actually influence the architecture of the financial landscape;
- The ability to prove the safety of innovations without ready-made official checklists;
- Experience in product management in the zone of anticipatory regulation.
This is exactly the set of skills that is almost impossible to acquire today in stable, long-established markets and that is why it is becoming a commodity for global expansion.
Why this perspective is worth trusting
This analysis is built on direct operational experience in launching financial products, not on theory alone. Regulatory context is compared against public materials, including ENISA publications and the requirements of ISO/IEC 27001 for information security management.
How we verify information
Every claim about market practice is checked against official regulatory texts, published security guidance and open industry reports. Where data is estimated, we say so.
Editorial principles
We write for people who build and oversee financial products. Facts come first, opinions are labeled as opinions, and no argument is presented as settled law until the law says so.
Where in your industry is business already effectively writing the rules of the game faster than the regulator has time to formalize them?